Alex Greenberg

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Asia - Hawaii - California

I shoot video and photo

I experiment with mediums, tell stories, and figure out how to get people to care.

For the past few years, my work has lived somewhere between storytelling, social media, production, and internet culture. I’ve gone from simply making content to thinking more deeply about why people stop, watch, share, and care—and how a good idea can become something bigger.

Now based in Chengdu, China, I’m starting a new chapter: learning, exploring, making things, and taking on projects that feel interesting enough to chase. Some of that work becomes Observed Media. Some of it is just mine.

Asia - Hawaii - California

I experiment with mediums, tell stories, and figure out how to get people to care.

drone work

photography

surf